8 Ways to Get Unstuck From The Summer Sales Quagmire
Do the summer months make your ecommerce store feel like a muggy swamp? Does your annual sales cycle look like a smiley face: high on the ends and low in the middle? You are probably going through the...
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Localizing for the Brazilian Ecommerce Market
In our previous installment on the viability of the global ecommerce market, we advised ecommerce companies to focus primarily on growing sales in their home market. We noted that, at some point, the...
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Standout Checkouts for 2016, Part 1: Democrats
The 2016 American presidential election is just around the corner, and the candidate pool is already full of a number of likely and unlikely potential heads of state. Since 2008, when President Obama...
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Ecommerce Eye Candy – Off-Page SEO Factors
Much of our business success depends on visitors coming from search engines like Google, Bing and Yahoo. However, we often relegate our search engine rankings to chance, hoping to rank well for branded...
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Standout Checkouts for 2016: Republicans
Last week, we explored how Democratic presidential candidates Hillary Clinton and Bernie Sanders facilitate online donations and email signups through paid search advertising campaigns, and we analyzed...
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Ecommerce Eye Candy—SEO Advanced Search Operators [Infographic]
Last week, we featured an infographic about off-page SEO. It showed that while classic on-page SEO techniques (like keeping content relevant and crawlable with titles, tags and other meta descriptions)...
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Ecommerce Eye Candy—Global Ecommerce Retail and Social Media in 2015...
Reports indicate that this will be a milestone year across all things digital. This infographic from Search Laboratory takes a look at 2015’s ecommerce changes on a global scale, focusing on the impact...
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Ecommerce Eye Candy—Tracking the Customer Purchase Journey Across Devices...
“Sometime making a sale comes down to catching the customer in the right mood and time of day. This is aperature, and it’s different for each customer.” – via Signal When you watched a show like Mad...
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3 Ways to Get the Most Value From Email Marketing
Email has proven time and again to be an effective marketing channel to generate revenue. According to the Email Marketing Industry Census from Econsultancy, “Email is still in the running for the top...
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Ecommerce Eye Candy—10 Easy Ways to Improve Your Email Open Rates [Infographic]
This infographic from Sikich, an accounting services firm, offers “10 easy ways to improve email open rates,” and we were pleased to find that these suggestions echoed many of the ones we have...
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Five Essential Email Marketing Campaigns
Email marketing has consistently proven itself as one of the most valuable online channels for reaching your end users. In fact, according to Econsultancy’s Email Marketing Industry Census 2015, “Email...
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Ecommerce Eye Candy — Email and Social Integration [Infographic]
ReachMail, an email marketing platform, recently published this infographic that shows that businesses are putting more money into not just email, but also social media. Based on a survey from...
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Four Ways to Use Social Media to Create Ecommerce Opportunities
More than two billion active social media accounts existed as of the first quarter of 2015, according to data compiled by We Are Social. The United States Department of Commerce reported that ecommerce...
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Ecommerce Eye Candy — The State of Content Marketing 2015 [Infographic]
Do you ever wonder how you can increase customer loyalty? In this infographic from Smart Insight, a purveyor of digital marketing advice, we learn that digital marketers see content marketing as a...
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This Is How a Famous Brand Uses Content to Drive Ecommerce Sales
According to one definition, content marketing is “delivering information that makes your buyer more intelligent … instead of pitching your products or services.” That is the content side of things....
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Ecommerce Eye Candy — Social Media Networking: The World’s Largest Expo...
Social media is not just for college kids and celebrities. Every demographic, from teenagers to CEOs, is using social media. And those users aren’t just stalking exes and posting photos of breakfasts....
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Software Pirates — Your Most Qualified Sales Leads
Software vendors are not unique in having annual goals of increasing revenue and expanding addressable markets. However, they do differ from other businesses in their investment in digital marketing...
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Ecommerce Eye Candy — Omnichannel Holiday Retailing [Infographic]
Today’s infographic from Signal explores omnichannel holiday retailing with detailed information on omnichannel shopper expectations; examples of how retailers are competing for omnichannel shoppers;...
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Four Tips for Delivering Unforgettable Customer Experiences
The sales funnel is dead, and customer experience now reigns. Focusing on the customer experience, defined as the sum of all interactions a customer has with a company, requires a shift in mindset....
View ArticleFour Tips for Marketing Success in the Era of Hyperadoption
In 2016, consumers are more willing to try new things and are adopting technologies at an ever increasing speed. This phenomenon is called hyperadoption, a term coined by Forrester Analyst James...
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