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Ecommerce Eye Candy — Give ‘Em What They Want: Data-Inspired Content...
Whether your customers value your content or just dismiss it as “advertorial” marketing material is determined by one question: Are you producing data-inspired content? In today’s multimedia world,...
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Ecommerce Eye Candy – The Monster List of Marketing Proof Elements [Infographic]
You use your marketing dollars to promote the benefits of your product. But are simple value statements really enough for today’s skeptical consumer? They want proof that what you say about your...
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Ecommerce Eye Candy — Mapping the B2B Buyer Journey [Infographic]
Just as the age of customer experience has arrived for B2C sales, so too must B2B marketers be concerned with understanding and delighting their customers. An important method for doing this is to map...
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Ecommerce Eye Candy — Bad Data Is a Hazard to Your Customer Experience...
The quality of your data can affect every aspect of customer experience. From inbound customer service calls to outbound and multichannel marketing efforts, customer data can make or break customer...
View ArticleGet Higher Click-Throughs and Improve Customer Experience With Embedded Content
The explosion in content marketing has made it more and more difficult for online marketers to stand out from the crowd. Whether it is an ecommerce product page, an email marketing piece or a white...
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Ecommerce Eye Candy — The Dark Side of Email Deliverability [Infographic]
One person’s trash is another person’s treasure. At least that’s what they say. But when it comes to email, one person’s spam is another person’s deliverability issue. When sending emails to a list,...
View ArticleTen Tips on Customer Lifecycle Campaigns
Without customers, no company can survive. Without strong customer relationships, no company can truly thrive. Overly broad email marketing campaigns that do not take into account the customer who...
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