Social media is not just for college kids and celebrities. Every demographic, from teenagers to CEOs, is using social media.
And those users aren’t just stalking exes and posting photos of breakfasts. From researching new products to finding a job, there is a lot more going on in the world of social media today. It is the world’s largest place to connect and communicate about everything – including business.
Social media has become an indispensable part of the business world. Individuals use it to grow their professional networks, and companies know they must also have a social media presence to survive. From recruiting to customer service, social media is an important resource and necessary catalyst for success. The next talent a company hires might come by way of LinkedIn or a Facebook like. Consumers are also talking about a company’s products on these platforms, so they better be a part of the conversation.
For companies, social media is a way to position their brand and network as they would at a trade show, but it’s 24/7, non-stop, real-time action. To successfully use social media networking, they’ve got to be fast, responsive and interesting.
Check out this infographic from VoucherBin to learn more about how companies are using social media; which platforms have the most users/visits and much more.
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